Bryan, Garnier & Co advises the shareholders of Mediakraft on its sale to Gamigo
Context
Online video pioneer Mediakraft has been acquired by gamigo - one of the leading gaming companies in Europe and North America - for an undisclosed amount.
The gamigo group acquired 100% of the shares of Mediakraft Networks GmbH from the previous venture capital shareholders, who have accompanied the company’s development since 2012.
Mediakraft publishes and markets online video content and operates YouTube creator networks in Germany, Poland and Turkey and over the past few months has expanded its focus in the direction of B2B solutions making it the perfect complement to gamigo’s B2B business.
The gamigo group has more than 100 million registered user accounts and around 250 staff members in Germany, USA and Korea and functions as a publisher for free-to-play mobile and online games and also offers solutions for business customers within the scope of the gamigo platform strategy.
The company’s core portfolio is comprised of successful games like Fiesta Online, Aura Kingdom, Shaiya, Desert Operations, Twin Saga and others.
Gamigo strives to grow its business organically as well as via acquisitions and has performed +15 M&As since 2013, including companies specializing in games and technology as well as individual game assets.
The acquisition helps gamigo AG to expand its B2B business and will immediately open up extensive additional growth prospects in social media and influencer marketing for its advertising unit.
Transaction highlights
Bryan, Garnier & Co acted as exclusive financial advisor to Mediakraft shareholders (Iris Capital, Capnamnic Ventures and Shortcut Ventures) on the transaction.
We advised and ran a competitive sale process aiming to find the right strategic partner for Mediakraft to sponsor further expansion of the company.
This transaction marks Bryan, Garnier & Co's strong expertise in content and digital platforms building on our previous expertise in the sector including advising Rightster (Brave Bison) on its £10m private placement and Easyvoyage on its acquisition by Webedia.
The mandate further illustrates Bryan Garnier & Co’s positioning as a long-term partner for growth companies, with deep sector focus and broad transactional scope, and advisor to prominent European Financial Sponsors.
About Mediakraft
Mediakraft Networks is a pioneer in the online TV sector in Europe, with offices in Cologne, Berlin, Hamburg, Warsaw and Istanbul. Mediakraft Networks GmbH was founded in 2011 and has grown successfully and dynamically in Germany, Poland and Turkey with online video content production and influencer marketing. The company produces and markets online videos reaching an average of 1.8 million viewers daily, with around 600 million hits each month. Mediakraft also develops influencer campaigns by advising companies on strategies for YouTube and social media.
About Gamigo
The gamigo group is one of the leading gaming companies in Europe and North America with more than 100 million registered user accounts and around 250 staff members in Hamburg (HQ), Berlin, Cologne, Münster, Darmstadt (Germany), Warsaw (Poland), Istanbul (Turkey), Chicago (USA) and Seoul (Korea). Apart from gamigo AG, the group consists of, among others, Aeria Games, Mediakraft, Infernum, Intenium, adspree and GameSpree. The company functions as a publisher for free-to-play mobile and online games and also offers solutions forbusiness customers within the scope of the gamigo platform strategy. The gamigo platform helps game publishers and developers from all over the world publish and promote their products efficiently and cost-effectively. gamigo strives to grow its business organically aswell as via acquisitions and has performed 15 + M&As since 2013, including companies specializing ingames and technology as well as individual game assets.
About Bryan, Garnier & Co
Bryan, Garnier & Co is a European, full service growth-focused independent investment banking partnership founded in 1996. The firm provides equity research, sales and trading, private and public capital raising as well as M&A services to growth companies and their investors. It focuses on key growth sectors of the economy including Technology, Media & Telecoms, Healthcare, Smart Industries & Energy, Consumer, Brands & Retail and Business Services. Bryan, Garnier & Co is a fully registered broker dealer authorized and regulated by the FCA in Europe and the FINRA in the U.S. Bryan, Garnier & Co is headquartered in London, with additional offices in Paris, Munich and New York. The firm is a member of the London Stock Exchange and Euronext.
Deal team
Robert Pfeiffer
Managing Director
T: +44 207 332 2539
Dipam Patel
Associate
T: + 44 207 332 2500
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